Generating leads and converting them to opportunities seem to be the most important criteria for all organizations. Irrespective of whether the organization offers products or services, none of them can sustain in the market without good leads. But what do lead and opportunities mean, and do they have any connection?
In simple terms, while CRM Reporting, an individual who is highly prospective to make a sale, is known as a lead. It means, a person who has a high prospect of buying one’s products or services is a lead. Opportunity, on the other hand, is someone who qualifies or outsmarts other in a sales deal. In other terms, an opportunity in a marketing sense is a highly qualified lead.
We will talk about the interconnectivity and conversion of leads to opportunities via our Sales CRM Software more in detail ahead.
The Difference between Leads and Opportunities
Although lead and opportunity resemble one another, there are some very distinct differences between the two. Let’s see what the major one of these is.
A sales lead can be anything from a mobile number, to the contact address and then to the email of a person who should buy one company’s products. He can either buy or decide not to buy. So, a sales lead is just a form of data that is important for an organization. The organizations seek a high volume of leads because high leads mean high conversions.
Now, when talking about sales opportunities, we usually think of qualified leads. Here is where the difference between leads and opportunities is apparent. Opportunities are different for different products and services. For example, a lifestyle company’s opportunity cannot and should not be an opportunity of a healthcare services organization too.
Due to this unique nature, software such as Free Sales CRM exists and prospers.
How to Manage Leads and Opportunities
According to Business to Community (B2C) Magazine, 65% of all businesses think that traffic management and lead generation are their most powerful marketing challenge. How should firms overcome such critical challenges, then?
As mentioned above nowadays, sales CRM software is an easy option to manage both leads and opportunities. As the companies align leads with converting them into opportunities, keeping the collected data clean and systematic is a huge asset. That is why global firms rely so much on CRM management.
An effective CRM tool helps organizations keep accurate and easy to understand the heaps of data. These heaps would otherwise be wasted if compromising non-genuine software plays the role.
So, it is very crucial to use efficient and handy tools such as the Free Sales CRM software so that one can capture more leads and follow and convert them to prospects easily.
How to Improve Lead Generation and Opportunities
The B2C magazine also says that about 74% of all global companies now compute the lead nurturing process to convert leads into opportunities. However, the process is easier said than done.
Still, there are options to make the leads work better. For example, using a CRM tool can let you understand how to optimize the conversion of useful data. It will also offer you an insight into what is working and what is not.
Looking at the overall performance of data, one can learn how to apply holistic strategies to improve sales leads and opportunities effectively.
There are various Sales CRM tools available in the market. However, it is important to choose one that is offered for your industry and business segment, with IntelliCRM from Intelliverse being an ideal option. IntelliCRM is one of the leading CRM tools that offers a wide range of features and options, while enabling the sales personnel to convert leads into opportunities with minimal effort and maximum efficiency.
It is obvious that in the 21st century, a firm that does not comprehend the sales process, vis-à-vis customer data, will hardly be successful. CRM is one of the most influential ways to manage the overall sales process. Regardless of the industry and core operational areas, it is important to choose an effective CRM that can add value to your business.