Did you know?
CRM is known to improve customer retention by 27%
Customer relationship management software is a tool that lets businesses of any size and nature to manage their communications and relations with their customers and prospects. It boosts the efficiency and productivity of the business, eventually leading to a growth in sales and revenues.
A CRM Software is said to be the key to better customer experience. It helps you to use your gathered information about customer interest, preferences, and purchase history, making it easier for you to customize your product to market and sell according to your clients needs. This helps to strengthen the bond with your customer and aids revenue growth.
Ways in which a CRM system improves customer experience and aids customer satisfaction
CRM software help to boost customer experiences in many ways. It allows you to serve your customers better. Below given are a few ways in which a CRM tool aids businesses to increase customer satisfaction:
Stay in touch
It is essential to stay connected with their current and potential customers to give them a good customer experience. CRM software gives you the ability to stay in touch with your customers by sending them regular emails, informing them about new products and upcoming offers. With a CRM tool you can keep track of your clients’ conversations, activities, purchases and their special occasions like their birthdays. This allows you to target your customers with the right message at the right time. Eventually leading to increase customer satisfaction.
Along with staying in constant touch with your customers, CRM also helps you to personalize your communications. According to a report, 62% of customers are more likely to open an email because of a personalized subject line. Sending messages to your customers that are personalized just for them helps to build a customer connection and boosts customer satisfaction.
Consistent Customer Experience
Key to keeping your customers satisfied is ensuring that they consistently receive messages and support from your company. Listening to your customers queries and solving their problems in no time gives them a feeling that they have made the right choice by choosing your company increased customer satisfaction.
Storing Information at a Single Source
CRM software provide a centralized database to store all the relevant customer information regarding the purchases made, services used, contracts signed and much more. This information can be easily accessed by all your employees. This capability of any employee to access information anywhere anytime adds to a positive customer experience and helps in keeping your customers happy.
Learning more about Customers
Your CRM software will store data about the products that your customers have purchased, browsed on the company’s website or made inquiries about on your social media channels. This information helps you to understand the needs of your customers better and what additional products might interest your customers. You can customize your offers on a product or send emails about a service that would match their preferences. This can lead to an increased customer retention.
Marketing and sales teams can use the information in the CRM software to boost customer service and experience. Data about clients’ age, gender, hobby, location and interest can help you to build more cost effective marketing campaigns to target customers.
CRM has become one of the most popular tool for businesses. In recent years, CRM usage has increased from 56% to 74%. CRM has helped numerous businesses to gain customers, become more organized and to grow profits. It also strengthens companies’ relationship with its clients. This positive customer experience is the key to growing your business.